{"id":15336,"date":"2025-03-09T07:25:47","date_gmt":"2025-03-09T07:25:47","guid":{"rendered":"https:\/\/www.stic.ac.th\/qafs2425\/business\/?post_type=bba_program&p=15336"},"modified":"2026-06-14T15:32:58","modified_gmt":"2026-06-14T15:32:58","slug":"%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99","status":"publish","type":"bba_program","link":"https:\/\/qa.trsu.ac.th\/business\/?bba_program=%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99","title":{"rendered":"4. BBA Criterion 1. Expected Learning Outcomes"},"content":{"rendered":"\n

Criterion 1 – Expected Learning Outcomes<\/strong><\/p>\n\n\n\n

Criterion<\/strong><\/p>\n\n\n\n

Requirements<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Quality level assessment<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Result<\/strong><\/p>\n\n\n\n

1.1 The programme to show that the expected learning outcomes are appropriately formulated in accordance with an established learning taxonomy, are aligned to the vision and mission of the university, and are known to all stakeholders.<\/strong><\/p>\n\n\n\n

Operational Result<\/strong><\/p>\n\n\n\n

Performance<\/strong><\/p>\n\n\n\n

The Bachelor of Business Administration Program demonstrates that its expected learning outcomes are appropriately formulated using an established learning taxonomy, aligned with the vision and mission of St Teresa International University, and communicated to relevant stakeholders.<\/p>\n\n\n\n

The Bachelor of Business Administration Program offers three fields of specialization:<\/p>\n\n\n\n

    \n
  1. International Business<\/li>\n\n\n\n
  2. Logistics Management<\/li>\n\n\n\n
  3. Tourism and Hotel Management<\/li>\n<\/ol>\n\n\n\n

    The Program Learning Outcomes are formulated through a systematic process to ensure that they reflect institutional goals, national higher education standards, stakeholder needs, and industry expectations. The program uses the Revised Bloom\u2019s Taxonomy as the established learning taxonomy to determine the appropriate level of learning achievement expected of students.<\/p>\n\n\n\n

    The formulation, review, and improvement of the Program Learning Outcomes follow the Plan-Do-Check-Improve approach.<\/p>\n\n\n\n

    1. Formulation of Program Learning Outcomes<\/strong><\/p>\n\n\n\n

    Plan<\/em><\/strong><\/p>\n\n\n\n

    The BBA Program begins formulating its Program Learning Outcomes through a structured planning process. The process involves key internal and external stakeholders identified in TQF 2, including university administrators, faculty members, academic and non-academic staff, students, alumni, employers, internship supervisors, and industry representatives.<\/p>\n\n\n\n

    The university vision and mission, the Thai Qualifications Framework for Higher Education, national higher education requirements, and the needs of the business sector serve as major references in formulating the Program Learning Outcomes.<\/p>\n\n\n\n

    Do<\/em><\/strong><\/p>\n\n\n\n

    The program conducts meetings, consultations, and discussions with relevant stakeholders to develop the initial set of Program Learning Outcomes. In formulating the outcomes, the program uses Revised Bloom’s Taxonomy as a guide in selecting appropriate action verbs and determining the level of learning achievement expected from students.<\/p>\n\n\n\n

    The learning outcomes are designed to cover the five learning domains prescribed by the Thai Qualifications Framework:<\/p>\n\n\n\n

      \n
    1. Moral and Ethics<\/li>\n\n\n\n
    2. Knowledge<\/li>\n\n\n\n
    3. Cognitive Skills<\/li>\n\n\n\n
    4. Interpersonal Skills and Responsibility<\/li>\n\n\n\n
    5. Numerical Analysis, Communication and Information Technology Skills<\/li>\n<\/ol>\n\n\n\n

      The Program Learning Outcomes are then distributed into courses through curriculum mapping. They are translated into Course Learning Outcomes to ensure alignment among program outcomes, course outcomes, teaching and learning activities, and assessment methods.<\/p>\n\n\n\n

      Check<\/em><\/strong><\/p>\n\n\n\n

      The curriculum committee reviews the drafted Program Learning Outcomes to ensure that they are clearly stated, measurable, attainable, relevant, and aligned with institutional, national, and professional requirements. The review also checks whether the outcomes are consistent with the university’s vision and mission and whether the expected levels of learning are appropriate based on Revised Bloom’s Taxonomy.<\/p>\n\n\n\n

      The review process considers feedback from stakeholders, curriculum requirements, employer expectations, internship feedback, and academic standards.<\/p>\n\n\n\n

      Improve<\/em><\/strong><\/p>\n\n\n\n

      Based on the review findings and stakeholder feedback, the Program Learning Outcomes are refined and finalized. The program regularly reviews and updates the curriculum to ensure that the outcomes remain relevant to changes in the business environment, labor market trends, industry expectations, and national higher education policies.<\/p>\n\n\n\n

      The current BBA curriculum, TQF 2, was approved by the Office of Higher Education Commission in 2020 and has been implemented for the 2020 and 2021 cohorts. The curriculum is reviewed every five years to ensure continuing relevance and quality.<\/strong><\/p>\n\n\n\n

      2. Alignment of Program Learning Outcomes with the University Vision and Mission<\/strong><\/p>\n\n\n\n

      St Teresa International University has the following vision and mission:<\/p>\n\n\n\n

      Vision:<\/strong> St Teresa International University aims to be a leading university recognized and accepted nationally and internationally.<\/p>\n\n\n\n

      Mission:<\/strong><\/p>\n\n\n\n

        \n
      1. Produce graduates with high academic achievement and English language proficiency.<\/li>\n\n\n\n
      2. Develop research and academic works that are acknowledged and recognized nationally and internationally.<\/li>\n\n\n\n
      3. Establish the center of professional development in Education, Health and English Language Competency.<\/li>\n\n\n\n
      4. Preserve Thai and International arts and culture to form a coexisting multicultural society.<\/li>\n\n\n\n
      5. Employ an administrative system that achieves excellence in organizational management.<\/li>\n<\/ol>\n\n\n\n

        The BBA Program Learning Outcomes align with the university’s vision and mission, as shown below.<\/p>\n\n\n\n

        Program Learning Outcome<\/strong><\/td>Description<\/strong><\/td>Alignment with Vision and Mission<\/strong><\/td>Learning Domain<\/strong><\/td>Bloom\u2019s Taxonomy<\/strong><\/td><\/tr>
        LO1 Moral and Ethics<\/strong><\/td>Students demonstrate integrity, ethical behavior, social responsibility, leadership, volunteerism, and self-discipline.<\/td>This outcome supports Mission 4 by developing graduates who uphold ethical conduct, respect cultural diversity, and contribute to a coexisting multicultural society. It also supports Mission 1 by promoting responsible and competent graduates.<\/td>Affective<\/td>Applying<\/td><\/tr>
        LO2 Knowledge<\/strong><\/td>Students demonstrate systematic, global, and up-to-date business knowledge and apply business concepts in relevant professional contexts.<\/td>This outcome supports Mission 1 by producing graduates with strong academic and professional knowledge. It also supports Mission 5 by preparing graduates to apply business knowledge for effective organizational practice.<\/td>Cognitive<\/td>Understanding \/ Applying<\/td><\/tr>
        LO3 Research Knowledge and Professional Advancement<\/strong><\/td>Students demonstrate knowledge of research procedures and use research to support professional and knowledge advancement.<\/td>This outcome supports Mission 2 by developing graduates who are capable of engaging in research and academic work that can contribute to national and international recognition.<\/td>Cognitive<\/td>Analyzing \/ Creating<\/td><\/tr>
        LO4 Cognitive Skills<\/strong><\/td>Students analyze problems, apply theoretical and practical knowledge, and use innovation to improve professional performance.<\/td>This outcome supports Mission 1 by developing academically capable graduates and Mission 5 by preparing graduates who can contribute to effective organizational management and problem-solving.<\/td>Cognitive \/ Psychomotor<\/td>Applying \/ Analyzing \/ Evaluating<\/td><\/tr>
        LO5 Interpersonal Skills and Responsibility<\/strong><\/td>Students demonstrate communication, leadership, teamwork, responsibility, service-mindedness, and cross-cultural collaboration.<\/td>This outcome supports Mission 1 through the development of English communication and professional competence, and Mission 4 through the promotion of multicultural understanding and cooperation.<\/td>Affective \/ Cognitive<\/td>Applying \/ Receiving<\/td><\/tr>
        LO6 Numerical Analysis, Communication and Information Technology Skills<\/strong><\/td>Students use numerical analysis, communication skills, information technology, and digital tools to support business decisions and professional work.<\/td>This outcome supports Mission 1 by developing graduates with academic and professional competencies and Mission 5 by preparing graduates to use information and technology for effective organizational management.<\/td>Cognitive \/ Psychomotor<\/td>Applying \/ Analyzing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        3. Program Learning Outcomes of the BBA Program<\/strong><\/p>\n\n\n\n

        The BBA Program Learning Outcomes are grouped into the five learning domains of the Thai Qualifications Framework.<\/p>\n\n\n\n

        LO1: Moral and Ethics<\/strong><\/p>\n\n\n\n

        Graduates can:<\/p>\n\n\n\n