{"id":15336,"date":"2025-03-09T07:25:47","date_gmt":"2025-03-09T07:25:47","guid":{"rendered":"https:\/\/www.stic.ac.th\/qafs2425\/business\/?post_type=bba_program&p=15336"},"modified":"2026-06-24T07:49:10","modified_gmt":"2026-06-24T07:49:10","slug":"%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99","status":"publish","type":"bba_program","link":"https:\/\/qa.trsu.ac.th\/business\/?bba_program=%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99","title":{"rendered":"4. BBA Criterion 1. Expected Learning Outcomes"},"content":{"rendered":"\n

Criterion 1 – Expected Learning Outcomes<\/strong><\/p>\n\n\n\n

Criterion<\/strong><\/p>\n\n\n\n

Requirements<\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Quality level assessment<\/strong><\/p>\n\n\n\n

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Result<\/strong><\/p>\n\n\n\n

1.1 The programme to show that the expected learning outcomes are appropriately formulated in accordance with an established learning taxonomy, are aligned to the vision and mission of the university, and are known to all stakeholders.<\/strong><\/p>\n\n\n\n

Operational Result<\/strong>
The Bachelor of Business Administration (BBA) International Programme at St Teresa International University demonstrates that its expected learning outcomes are appropriately formulated using an established learning taxonomy, aligned with the vision and mission of the university, and communicated to all relevant stakeholders.<\/p>\n\n\n\n

The BBA Programme offers three specialisations:
– International Business
– Logistics Management
– Tourism and Hotel Management<\/p>\n\n\n\n

1. Formulation of Programme Learning Outcomes
<\/strong>
Programme Learning Outcomes (PLOs) are formulated through a systematic and consultative process, guided by the Plan-Do-Check-Improve (PDCI) cycle, to ensure that they reflect institutional goals, national higher education standards, stakeholder needs, and industry expectations. The programme uses Revised Bloom’s Taxonomy<\/strong> as the established learning taxonomy to determine the appropriate level of learning achievement expected of graduates.<\/p>\n\n\n\n

Plan<\/em><\/strong>
The BBA Programme begins PLO formulation through a structured planning process involving key internal and external stakeholders identified in TQF 2, including university administrators, faculty members, academic and non-academic staff, students, alumni, employers, internship supervisors, and industry representatives. The university vision and mission, the Thai Qualifications Framework for Higher Education (TQF-HEd), national higher education requirements, and the needs of the business sector serve as primary references.<\/p>\n\n\n\n

Do<\/em><\/strong>
The programme conducts structured meetings, consultations, and working group discussions with relevant stakeholders to develop the PLOs. Revised Bloom’s Taxonomy guides the selection of appropriate action verbs and the determination of the level of learning achievement expected at the undergraduate level. PLOs are then distributed across courses through curriculum mapping, and translated into Course Learning Outcomes (CLOs) to ensure constructive alignment among programme outcomes, course outcomes, teaching and learning activities, and assessment methods.<\/p>\n\n\n\n

Check<\/em><\/strong>
The curriculum committee reviews the drafted PLOs to ensure they are clearly stated, measurable, attainable, relevant, and aligned with institutional, national, and professional requirements. The review verifies consistency with the university’s vision and mission, and confirms that the expected levels of learning are appropriate based on Revised Bloom’s Taxonomy. Stakeholder feedback, employer expectations, internship evaluations, and national academic standards are all considered in this review.<\/p>\n\n\n\n

Improve<\/em><\/strong>
Based on review findings and stakeholder feedback, PLOs are refined and updated. The most significant outcome of this continuous improvement process was the development and formal approval of the Revised Curriculum B.E. 2568 (2025)<\/strong>, registered with the Office of the Higher Education Commission (\u0e2a\u0e1b.\u0e2d\u0e27.) in May 2025. This revision introduced a restructured set of 13 PLOs spanning four outcome domains, replacing the previous five-domain TQF framework, to better reflect contemporary business competencies, Thailand’s Higher Education Standards B.E. 2565 (2022), and AUN-QA Version 4.0 expectations.<\/p>\n\n\n\n

2. Current Programme Learning Outcomes
<\/strong>
The BBA Programme currently operates under two concurrently implemented curricula during the transition period:

a) Revised Curriculum B.E. 2563 (2020): followed by Year 2, 3 and 4 students (entry cohorts 2024, 2023 and 2022 respectively), with PLOs structured across five TQF-HEd learning domains.

b) Revised Curriculum B.E. 2568 (2025): followed by Year 1 students (entry cohorts 2025), with PLOs restructured into 13 outcomes across four domains.<\/p>\n\n\n\n

Both sets of PLOs are presented below<\/p>\n\n\n\n

a) PLOs under the 2020 Curriculum (Year 2, 3 and 4 Students)<\/strong><\/strong>
The 2020 curriculum PLOs are grouped into five learning domains of the Thai Qualifications Framework for Higher Education (TQF). There are 17 PLOs altogether as follows.<\/p>\n\n\n\n

PLO1: Moral and Ethics<\/strong>
The graduates can:
1.1 Resolve conflicts through ethical and moral judgment
1.2 Demonstrate consistency between moral and ethical beliefs and professional behaviour
1.3 Show responsibility, leadership, membership roles, and volunteerism for social development
1.4 Demonstrate self-discipline and uphold acceptable social standards<\/p>\n\n\n\n

PLO2: Knowledge <\/strong>
The graduates can:
2.1 Articulate systematic, global, and up-to-date business theories and practices
2.2 Apply business concepts to other relevant subjects and professional contexts
2.3 Demonstrate procedural knowledge in research and professional advancement<\/p>\n\n\n\n

PLO3: Cognitive Skills<\/strong>
The graduates can:
3.1 Analyse the causes of problems or conflicts and resolve issues appropriately
3.2 Apply theoretical and practical knowledge in fieldwork, practicum, or actual work settings
3.3 Apply business or technical innovation to enhance professional skills and effectiveness<\/p>\n\n\n\n

PLO4: Interpersonal Skills and Responsibility<\/strong>
The graduates can:
4.1 Communicate effectively in English and work collaboratively with others
4.2 Demonstrate leadership, responsibility, service-mindedness, and cross-cultural understanding.
4.3 Participate effectively in team-based and professional environments
4.4 Show responsibility to advance oneself in knowledge and professional skills<\/p>\n\n\n\n

PLO5: Numerical Analysis, Communication and Information Technology Skills<\/strong>
The graduates can:
5.1 Use numerical analysis to support business decision-making
5.2 Communicate information effectively in professional contexts
5.3 Use information technology and digital tools in business operations and management<\/p>\n\n\n\n

b) PLOs under the 2025 Curriculum (Year 1 Students)<\/strong>
The 2025 curriculum introduces 13 PLOs restructured across four outcome domains, reflecting Thailand’s Higher Education Standards B.E. 2565 (2022), AUN-QA Version 4.0 expectations, and global workforce competency frameworks including the World Economic Forum’s Top 10 Skills for the Future.<\/p>\n\n\n\n

Knowledge PLO<\/strong> (revised program that launched in 2025)<\/td>Description<\/strong> (as interpreted by the instructors)<\/td><\/tr><\/thead>
PLO1 Comprehend, apply and evaluate concepts and principles of courses and make connection or integrate key concepts to the context of courses studied<\/td>Demonstrates foundational business knowledge across core disciplines<\/td><\/tr>
PLO2 Apply disciplinary knowledge in other contexts than those studied such as developing new skills or improve one\u2019s quality of life<\/td>Applies knowledge of specialisation (International Business \/ Logistics \/ Tourism & Hotel)<\/td><\/tr>
PLO3 Use techniques studied to review, combine, extend and apply conceptual understanding to find solutions to the problems analyzed or to initiate a study project<\/td>Demonstrates knowledge of research methodologies to support professional advancement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Skills PLO<\/strong> (revised program that launched in 2025)<\/td>Description<\/strong> (as interpreted by the instructors)<\/td><\/tr><\/thead>
PLO4 Analyze fact and circumstance to identify problems and solutions and to evaluate and select appropriate methods for sustainable problem solving<\/td>Applies critical thinking and problem-solving in professional contexts<\/td><\/tr>
PLO5 Communicate information, argument and analysis effectively to specialist and non-specialist audiences using techniques of the discipline<\/td>Demonstrates effective communication skills in English and professional settings<\/td><\/tr>
PLO6 Present, evaluate and interpret qualitative and quantitative data to make theoretically sound and informed decision<\/td>Applies digital technology skills in business operations<\/td><\/tr>
PLO7 Effectively use tools, media and digital technology to study and work collaboratively<\/td>Demonstrates creativity and innovation in addressing business challenges<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Ethics PLO<\/strong> (revised program that launched in 2025)<\/td>Description<\/strong> (as interpreted by the instructors)<\/td><\/tr><\/thead>
PLO8 Show persistent effort and determination to learn new concepts or undertake unfamiliar tasks<\/td>Demonstrates professional integrity and ethical conduct<\/td><\/tr>
PLO9 Produce or create quality output for assignments by using self effort and commitment without plagiarism or use of others\u2019 ideas<\/td>Practises responsible behaviour toward society and the environment<\/td><\/tr>
PLO10 Show personal conducts that comply with the professional code of ethics, organization culture or social order, and communicate in a good manner in the organization or society<\/td>Upholds standards of academic and professional honesty<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Personal Characters<\/strong> PLO<\/strong> (revised program that launched in 2025)<\/td>Description<\/strong> (as interpreted by the instructors)<\/td><\/tr><\/thead>
PLO11 Show rational ideas and positive attitude toward the organization and community members<\/td>Demonstrates adaptability and lifelong learning disposition<\/td><\/tr>
PLO12 Take self responsibility for the credit of group work, and
accommodate different ideas and cooperate as a group leader or member for a common good<\/td>		Shows service-mindedness and a positive professional attitude<\/td><\/tr>
PLO13 Show behaviors that demonstrate service mind and pleasant personality that are liked by group members, colleagues or instructors<\/td>Demonstrates cultural sensitivity and global awareness<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

All 13 PLOs are formulated using Revised Bloom’s Taxonomy and are fully mapped to courses through the curriculum mapping documented in TQF 2 (B.E. 2568).<\/p>\n\n\n\n

3. Alignment of PLOs with the University Vision and Mission<\/strong><\/p>\n\n\n\n

Vision<\/strong>: St Teresa International University aims to be a leading university recognised and accepted nationally and internationally.<\/em><\/p>\n\n\n\n

Mission:<\/strong><\/p>\n\n\n\n

    \n
  1. Produce graduates with high academic achievement and English language proficiency.<\/li>\n\n\n\n
  2. Develop research and academic works acknowledged and recognised nationally and internationally.<\/li>\n\n\n\n
  3. Establish the centre of professional development in Education, Health and English Language Competency.<\/li>\n\n\n\n
  4. Preserve Thai and International arts and culture to form a coexisting multicultural society.<\/li>\n\n\n\n
  5. Employ an administrative system that achieves excellence in organisational management.<\/li>\n<\/ol>\n\n\n\n

    The BBA Program Learning Outcomes align with the university’s vision and mission, as shown below.<\/p>\n\n\n\n

    The alignment of the 2025 PLOs with the university vision and mission is demonstrated in the following table:<\/p>\n\n\n\n

    PLO<\/strong><\/td>Domain<\/strong><\/td>Mission Alignment<\/strong><\/td>Bloom’s Level<\/strong><\/td><\/tr><\/thead>
    PLO1<\/td>Knowledge<\/td>Mission 1 \u2014 foundational business knowledge underpins graduate competence<\/td>Understanding \/ Applying<\/td><\/tr>
    PLO2<\/td>Knowledge<\/td>Mission 1 \u2014 specialisation knowledge prepares graduates for industry-specific roles<\/td>Applying \/ Analysing<\/td><\/tr>
    PLO3<\/td>Knowledge<\/td>Mission 2 \u2014 research knowledge supports nationally and internationally recognised academic work<\/td>Analysing \/ Creating<\/td><\/tr>
    PLO4<\/td>Skills<\/td>Mission 1, 5 \u2014 critical thinking supports academic excellence and organisational problem-solving<\/td>Analysing \/ Evaluating<\/td><\/tr>
    PLO5<\/td>Skills<\/td>Mission 1 \u2014 English communication proficiency is a core graduate attribute<\/td>Applying<\/td><\/tr>
    PLO6<\/td>Skills<\/td>Mission 5 \u2014 digital skills support effective organisational management<\/td>Applying \/ Analysing<\/td><\/tr>
    PLO7<\/td>Skills<\/td>Mission 5 \u2014 innovation supports organisational effectiveness and competitiveness<\/td>Creating \/ Evaluating<\/td><\/tr>
    PLO8<\/td>Ethics<\/td>Mission 1, 4 \u2014 professional integrity underpins responsible conduct and multicultural respect<\/td>Valuing \/ Applying<\/td><\/tr>
    PLO9<\/td>Ethics<\/td>Mission 4 \u2014 social and environmental responsibility supports a multicultural society<\/td>Valuing<\/td><\/tr>
    PLO10<\/td>Ethics<\/td>Mission 1 \u2014 academic and professional honesty is foundational to graduate achievement<\/td>Valuing<\/td><\/tr>
    PLO11<\/td>Character<\/td>Mission 1, 3 \u2014 lifelong learning supports ongoing professional development<\/td>Receiving \/ Valuing<\/td><\/tr>
    PLO12<\/td>Character<\/td>Mission 1, 4 \u2014 service-mindedness reflects Thai cultural values and graduate readiness<\/td>Receiving \/ Valuing<\/td><\/tr>
    PLO13<\/td>Character<\/td>Mission 4 \u2014 cultural sensitivity and global awareness support multicultural coexistence<\/td>Valuing \/ Applying<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    4. Communication of Program Learning Outcomes to Stakeholders<\/strong><\/p>\n\n\n\n

    The BBA Programme ensures that PLOs are known to all stakeholders through a range of communication channels, as detailed below:<\/p>\n\n\n\n

    Stakeholder Group<\/strong><\/td>Communication Channel<\/strong><\/td>Frequency<\/strong><\/td>Evidence<\/strong><\/td><\/tr><\/thead>
    Administrative, Academic & Non-Academic Staff<\/td>Meetings, presentations, general orientation<\/td>Bi-annually<\/td>Meeting minutes, presentation materials, orientation documents<\/td><\/tr>
    Faculty of Business Administration<\/td>Faculty meetings, curriculum review meetings, academic planning meetings<\/td>Bi-annually \/ Annually<\/td>Meeting minutes, curriculum review documents, presentation files<\/td><\/tr>
    Students<\/td>Intensive English Programme orientation, general orientation, classroom briefing, post-internship seminar<\/td>Every semester<\/td>Orientation slides, student handbook, seminar materials, course syllabi<\/td><\/tr>
    Potential Students and Parents<\/td>School visits, programme activities, open days, English camps<\/td>Annually \/ as needed<\/td>Brochures, programme flyers, activity reports, website information<\/td><\/tr>
    Employers<\/td>Internship visits, employer feedback sessions, curriculum review meetings<\/td>Every semester \/ as scheduled<\/td>Employer feedback forms, internship visit reports, curriculum review minutes<\/td><\/tr>
    Alumni<\/td>Alumni meetings, post-internship presentations, curriculum review consultations<\/td>Annually \/ bi-annually<\/td>Alumni feedback forms, meeting records, presentation materials<\/td><\/tr>
    General Public<\/td>University website, programme brochures, printed materials, online platforms<\/td>Continuous<\/td>Website screenshots, brochures, programme catalogue<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Through these communication channels, the programme ensures that all stakeholders are informed of the expected learning outcomes and understand the knowledge, skills, ethical values, and professional competencies expected of BBA graduates.<\/p>\n\n\n\n

    The BBA Programme demonstrates that its Programme Learning Outcomes are systematically formulated using Revised Bloom’s Taxonomy, comprehensively aligned with the vision and mission of St Teresa International University, and effectively communicated to all relevant stakeholders. The PLOs are regularly reviewed and refined through stakeholder consultation, curriculum review processes, and alignment with national and international standards \u2014 most recently evidenced through the 2025 curriculum revision which introduced 13 restructured PLOs across four outcome domains. This process ensures that graduates possess the knowledge, skills, ethical values, and professional competencies required for success in national and international business environments.<\/p>\n\n\n\n

    Evidence<\/strong><\/p>\n\n\n\n

    ID_Evidence<\/strong><\/strong><\/td>Name_Evidence<\/strong><\/strong><\/td><\/tr>
    1.1.1<\/td>University Website<\/a><\/td><\/tr>
    1.1.2<\/td>Faculty of Business Administration Page<\/a><\/td><\/tr>
    1.1.3<\/td>Brochure<\/a><\/td><\/tr>
    1.1.4<\/td>Social Media \/ Online Advertisement <\/a><\/td><\/tr>
    1.1.5<\/td>TQF 2<\/a><\/td><\/tr>
    1.1.6<\/td>Curriculum Mapping<\/a><\/td><\/tr>
    1.1.7<\/td>Personnel Meeting<\/a><\/td><\/tr>
    1.1.8<\/td>Intensive Summer Program<\/a><\/td><\/tr>
    1.1.9<\/td>General Orientations<\/a><\/td><\/tr>
    1.1.10<\/td>Internship Visit<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    1.2 The programme to show that the expected learning outcomes for all courses are appropriately formulated and are aligned to the expected learning outcomes of the programme.<\/strong><\/p>\n\n\n\n

    Operational Result<\/strong><\/p>\n\n\n\n

    The Bachelor of Business Administration (BBA) International Programme ensures that the learning outcomes for all courses are appropriately formulated and systematically aligned with the Programme Learning Outcomes (PLOs). This alignment is maintained across both the 2020 curriculum (currently followed by Year 3 and Year 4 students) and the 2025 curriculum (currently followed by Year 1 and Year 2 students).<\/p>\n\n\n\n

    1. Formulation of Course Learning Outcomes<\/strong><\/p>\n\n\n\n

    The Programme Learning Outcomes serve as the primary reference for developing Course Learning Outcomes (CLOs) for every course in the curriculum. Each course has its own set of CLOs, which describe the specific knowledge, skills, values, and competencies that students are expected to demonstrate upon completion of that course.<\/p>\n\n\n\n

    CLOs are formulated to be:<\/p>\n\n\n\n