{"id":15344,"date":"2025-03-09T07:30:06","date_gmt":"2025-03-09T07:30:06","guid":{"rendered":"https:\/\/www.stic.ac.th\/qafs2425\/business\/?post_type=bba_program&p=15344"},"modified":"2026-06-13T03:06:59","modified_gmt":"2026-06-13T03:06:59","slug":"%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99-8","status":"publish","type":"bba_program","link":"https:\/\/qa.trsu.ac.th\/business\/?bba_program=%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-4-%e0%b8%9c%e0%b8%a5%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%94%e0%b8%b3%e0%b9%80%e0%b8%99%e0%b8%b4%e0%b8%99%e0%b8%87%e0%b8%b2%e0%b8%99-8","title":{"rendered":"4. BBA Criterion 8. Output and Outcomes"},"content":{"rendered":"\n

Criterion 8 – Output and Outcomes<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Criterion<\/strong><\/p>\n\n\n\n

Requirements<\/strong><\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Quality level assessment<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Result<\/strong><\/p>\n\n\n\n

8.1 The pass rate, dropout rate, and average time to graduate are shown to be established, monitored, and benchmarked for improvement.<\/strong><\/p>\n\n\n\n

Operational Result<\/strong><\/p>\n\n\n\n

Performance<\/strong><\/p>\n\n\n\n

Performance<\/p>\n\n\n\n

The Bachelor of Business Administration Program systematically monitors student progression and completion through key performance indicators such as enrollment, retention, graduation, dropout rate, pass rate, and average time to graduate. The BBA Program Committee uses these indicators to assess student performance, identify student retention concerns, and develop appropriate improvement actions.<\/p>\n\n\n\n

The program has established an internal benchmark that the dropout rate should not exceed 10%. This benchmark serves as the basis for determining whether student retention is within an acceptable level. Monitoring results are reviewed by the BBA Program Committee and used to guide decisions on academic advising, student support, retention planning, and curriculum improvement.<\/p>\n\n\n\n

Based on the available data, the dropout rate in several admission cohorts exceeded the established benchmark. This indicates that student retention remains a concern and requires continuous monitoring and intervention. The data also show that dropout rates vary across majors, indicating the need for targeted support for specific student groups.<\/p>\n\n\n\n

Table 8.1. Retention\/Graduation and Dropout Rate of BBA Students<\/h3>\n\n\n\n
Admission Year<\/strong><\/td>Major<\/strong><\/td>Enrolled Students<\/strong><\/td>Retained\/Graduated Students<\/strong><\/td>Retention\/Graduation Rate<\/strong><\/td>Dropout Rate<\/strong><\/td>Benchmark<\/strong><\/td>Status<\/strong><\/td><\/tr><\/thead>
2025<\/td>International Business<\/td>4<\/td>2<\/td>50.00%<\/td>50.00%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2025<\/td>Logistic Management<\/td>4<\/td>1<\/td>25.00%<\/td>75.00%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2025<\/td>Tourism and Hotel<\/td>5<\/td>5<\/td>100.00%<\/td>0.00%<\/td><=10%<\/td>Met<\/td><\/tr>
2025 Total<\/td>–<\/td>13<\/td>8<\/td>61.54%<\/td>38.46%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2024<\/td>International Business<\/td>8<\/td>2<\/td>25.00%<\/td>75.00%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2024<\/td>Logistic Management<\/td>7<\/td>6<\/td>85.71%<\/td>14.29%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2024<\/td>Tourism and Hotel<\/td>8<\/td>1<\/td>12.50%<\/td>87.50%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2024 Total<\/td>–<\/td>23<\/td>9<\/td>39.13%<\/td>60.87%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2023<\/td>International Business<\/td>20<\/td>15<\/td>75.00%<\/td>25.00%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2023<\/td>Logistic Management<\/td>16<\/td>11<\/td>68.75%<\/td>31.25%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2023<\/td>Tourism and Hotel<\/td>33<\/td>10<\/td>30.30%<\/td>69.70%<\/td><=10%<\/td>Not Met<\/td><\/tr>
2023 Total<\/td>–<\/td>69<\/td>36<\/td>52.17%<\/td>47.83%<\/td><=10%<\/td>Not Met<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

As shown in Table 8.1, the BBA Program dropout rate exceeded the established 10% benchmark in most admission years and program majors. For the 2025 admission cohort, 8 out of 13 enrolled students were retained or graduated, resulting in an overall retention\/graduation rate of 61.54% and a dropout rate of 38.46%. Among the three majors, Tourism and Hotel recorded the strongest performance, with all 5 enrolled students retained or graduated, achieving a 100% retention\/graduation rate and a 0% dropout rate. This was the only major in 2025 that met the benchmark. In contrast, International Business and Logistic Management recorded dropout rates of 50.00% and 75.00%, respectively, which were above the allowable 10% benchmark.<\/p>\n\n\n\n

For the 2024 admission cohort, the overall retention\/graduation rate was 39.13%, with only 9 out of 23 students retained or graduated. This resulted in a dropout rate of 60.87%, indicating that the benchmark was not met. Logistic Management had the highest retention\/graduation rate among the majors at 85.71%; however, its dropout rate of 14.29% still exceeded the 10% benchmark. International Business and Tourism and Hotel recorded lower retention\/graduation rates of 25.00% and 12.50%, respectively, underscoring the need for stronger retention support in these majors.<\/p>\n\n\n\n

For the 2023 admission cohort, 36 out of 69 students were retained or graduated, resulting in an overall retention\/graduation rate of 52.17% and a dropout rate of 47.83%. International Business recorded the highest retention\/graduation rate at 75.00%, followed by Logistic Management at 68.75%. However, both majors still exceeded the dropout benchmark. Tourism and Hotel recorded the lowest retention\/graduation rate in 2023 at 30.30%, with a dropout rate of 69.70%, indicating a major area of concern.<\/p>\n\n\n\n

Overall, the results show that student retention remains an important concern for the BBA Program. The data indicate that dropout rates differ by admission year and major. While some majors showed relatively stronger retention in certain years, most dropout rates remained above the program target of 10% or below. These findings support the need for continuous monitoring of student concerns by major or specialization so that interventions can be specific, timely, and responsive.<\/p>\n\n\n\n

Based on individual interviews conducted with students, most dropout cases occurred during the first or second semester of the first year. The common reasons identified include students realizing that they preferred pursuing other professional fields and financial difficulties that affected their ability to continue in the program. These findings indicate that academic adjustment, career preference, and financial concerns are major factors affecting student retention.<\/p>\n\n\n\n

To address these concerns, the program established a 3-way Advisory Team to provide academic and personal support to students. The Advisory Team meets with students in assigned classrooms every week to discuss academic concerns, adjustment issues, and other matters that may affect their studies. In addition, students may communicate with the Advisory Team through the program Facebook page and Line chat. These communication channels enable the program to respond to student concerns more quickly and provide timely guidance before they lead to withdrawal or dropout.<\/p>\n\n\n\n

Pass Rate Monitoring<\/h3>\n\n\n\n

In addition to monitoring dropout and graduation data, the program recognizes the importance of monitoring students’ pass rates. Pass rate data provide information on academic performance and help the program identify courses or year levels where students may need additional support. The pass rate is monitored every semester or academic year based on the number of students who successfully pass their enrolled courses. The BBA Program Committee reviews results to identify subjects with low pass rates, recurring academic difficulties, or areas where teaching and learning support need strengthening.<\/p>\n\n\n\n

The monitoring of pass rates serves as a basis for academic interventions such as remedial activities, tutorial support, consultation hours, review of teaching strategies, and curriculum improvement. Through this process, the program ensures that student academic performance is regularly assessed and used for continuous improvement. Complete course-level pass rate data should be consolidated in the annual program review to strengthen evidence for benchmarking and improvement planning.<\/p>\n\n\n\n

Average Time to Graduate Monitoring<\/h3>\n\n\n\n

The BBA Program also monitors the average time to graduation to determine whether students complete the program within the prescribed period. This indicator is important because delays in graduation may reflect academic, financial, personal, or institutional factors that affect student completion. Results from monitoring average time to graduate are used to improve academic advising, course scheduling, curriculum planning, and student progression monitoring.<\/p>\n\n\n\n

Table 8.2. Average Time to Graduate Monitoring of BBA Students<\/p>\n\n\n\n

Admission Year<\/strong><\/td>Expected Time to Graduate<\/strong><\/td>Actual Average Time to Graduate<\/strong><\/td>Benchmark<\/strong><\/td>Status<\/strong><\/td><\/tr><\/thead>
2025<\/td>4 years<\/td>Not yet applicable<\/td>4 years<\/td>Ongoing<\/td><\/tr>
2024<\/td>4 years<\/td>Not yet applicable<\/td>4 years<\/td>Ongoing<\/td><\/tr>
2023<\/td>4 years<\/td>Not yet applicable<\/td>4 years<\/td>Ongoing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

For active cohorts that have not yet reached the expected graduation period, the average time to graduate is recorded as ongoing or not yet applicable. Once cohorts become eligible for graduation, actual completion time will be computed and benchmarked against the four-year expected completion period and previous cohort results.<\/p>\n\n\n\n

Benchmarking and Improvement Actions<\/h3>\n\n\n\n

The BBA Program benchmarks its dropout rate against the internal program target of not more than 10%. In addition, the program will strengthen its benchmarking process by comparing pass rate, dropout rate, average time to graduate, and retention data with previous year results, institutional targets, and comparable or higher-performing programs to support continuous improvement.<\/p>\n\n\n\n

The results show that most cohorts did not meet the dropout benchmark, which prompted the program to implement student support measures. Establishing the 3-way Advisory Team is one of the program improvement actions in response to observed dropout trends. The Advisory Team supports students through regular classroom meetings, online communication, and consultation. The program also uses student interview results to understand reasons for dropout and develop more appropriate interventions.<\/p>\n\n\n\n

Based on the results, the program may further strengthen the following improvement actions:<\/p>\n\n\n\n

    \n
  1. Conduct early orientation and career guidance for first-year students to help them understand the nature of the BBA Program before enrollment and during their first semester.<\/li>\n\n\n\n
  2. Strengthen academic advising for students who show signs of academic difficulty or poor attendance.<\/li>\n\n\n\n
  3. Identify financially challenged students and refer them to available scholarship or financial assistance opportunities.<\/li>\n\n\n\n
  4. Monitor students during the first and second semesters, since these are the periods when most dropout cases occur.<\/li>\n\n\n\n
  5. Review major-specific dropout trends and develop targeted interventions for majors with high dropout rates.<\/li>\n\n\n\n
  6. Monitor pass rates per course to identify subjects that may need additional instructional support.<\/li>\n\n\n\n
  7. Monitor the average time to graduate to determine whether students are completing the program within the expected period.<\/li>\n\n\n\n
  8. Use annual data review as a basis for curriculum review, student support planning, and retention improvement.<\/li>\n<\/ol>\n\n\n\n

    Conclusion<\/h3>\n\n\n\n

    Overall, the BBA Program has established and monitored student progression indicators, particularly enrollment, retention, graduation, and dropout rates. The program has also set an internal benchmark that the dropout rate should not exceed 10%. Based on the available data, the dropout rate exceeded the established benchmark in most admission years and majors, indicating the need for continuous improvement in student retention and completion.<\/p>\n\n\n\n

    The program responded to these findings by establishing a 3-way Advisory Team that provides regular academic and personal support to students through weekly classroom meetings, Facebook communication, and the Line chat application. These interventions demonstrate that the program uses student performance data to guide improvement actions. The program also recognizes the need to strengthen the monitoring of pass rates and average time to graduate as part of its continuous improvement process. These indicators will be reviewed together with dropout and retention data to provide a more comprehensive basis for academic advising, curriculum review, student support planning, and benchmarking.<\/p>\n\n\n\n

    Evidence<\/strong><\/p>\n\n\n\n

    ID_Evidence<\/strong><\/strong><\/td>Name_Evidence<\/strong><\/strong><\/td><\/tr>
    8.1.1<\/td>BBA Admission and Graduation<\/a> <\/td><\/tr>
    8.1.2<\/td>Advisory System<\/a><\/td><\/tr>
    8.1.3<\/td>Retention and Improvement Interventions<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    8.2 Employability as well as self-employment, entrepreneurship, and advancement to further studies, are shown to be established, monitored, and benchmarked for improvement.<\/strong><\/p>\n\n\n\n

    Operational Result<\/strong><\/p>\n\n\n\n

    Performance<\/strong><\/p>\n\n\n\n

    The Bachelor of Business Administration Program establishes and supports graduate employability, self-employment, entrepreneurship, and advancement to further studies through curriculum implementation, industry partnerships, internship programs, career development initiatives, and continuous monitoring of graduate outcomes. These initiatives align with the institutional mission of producing competent, industry-responsive, and globally competitive graduates in International Business, Logistic Management, Tourism, and Hotel Management.<\/p>\n\n\n\n

    The employability and career progression of graduates are monitored through alumni tracer studies, employer feedback, internship evaluations, graduate surveys, and communication with alumni networks. The gathered information is used for benchmarking and continuous improvement of the curriculum, student support services, internship preparation, and career development programs.<\/p>\n\n\n\n

    Employability and Career Advancement<\/h3>\n\n\n\n

    The BBA Program prepares students for employment in the fields of business administration, tourism and hospitality, logistics management, and international business. Through academic coursework, internship programs, practical activities, and industry exposure, students develop professional competencies, leadership skills, communication abilities, and entrepreneurial knowledge necessary for career readiness and lifelong learning.<\/p>\n\n\n\n

    The internship program provides students with actual industry experience and opportunities to develop workplace competencies relevant to their chosen specialization. Employer evaluations and internship assessments are conducted to monitor students’ performance and readiness for employment. Feedback from employers and industry partners is used to improve curriculum delivery and align learning outcomes with industry demands.<\/p>\n\n\n\n

    Graduates of the program are employed by both local and international organizations, while others pursue entrepreneurial ventures, self-employment, postgraduate studies, and professional development programs to further enhance their competencies and career opportunities. The program regularly conducts alumni tracer studies and maintains communication with graduates to monitor employment status, entrepreneurial engagement, and further academic advancement. The results are analyzed and compared with previous academic years and institutional targets to identify trends, strengths, and areas requiring improvement.<\/p>\n\n\n\n

    Table 8.3. Graduate Employability and Career Outcomes<\/h3>\n\n\n\n
    Academic Year<\/strong><\/td>Total Graduates<\/strong><\/td>Employed Graduates<\/strong><\/td>Self-Employed \/ Entrepreneurs<\/strong><\/td>Pursued Further Studies<\/strong><\/td>Employment Rate<\/strong><\/td>Overall Career Progression Rate<\/strong><\/td><\/tr><\/thead>
    2025-2026<\/td>15<\/td>13<\/td>2<\/td>Not yet available<\/td>86.67%<\/td>100.00% based on available categories<\/td><\/tr>
    2024-2025<\/td>9<\/td>6<\/td>2<\/td>1<\/td>66.67%<\/td>100.00%<\/td><\/tr>
    2023-2024<\/td>36<\/td>30<\/td>3<\/td>3<\/td>83.33%<\/td>100.00%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    The employment rate represents the proportion of graduates who obtained employment. The overall career progression rate includes graduates who are employed, self-employed or entrepreneurs, or pursuing further studies, based on the available monitoring data.<\/p>\n\n\n\n

    Table 8.4. Monitoring and Benchmarking Mechanisms<\/h3>\n\n\n\n
    Area<\/strong><\/td>Monitoring Mechanism<\/strong><\/td>Frequency<\/strong><\/td>Benchmark Basis<\/strong><\/td>Responsible Office\/Personnel<\/strong><\/td><\/tr><\/thead>
    Graduate Employability<\/td>Alumni tracer study<\/td>Annual<\/td>Institutional employability target, previous year results, and comparable or higher-performing programs<\/td>Program Head \/ Alumni Office<\/td><\/tr>
    Internship Performance<\/td>Employer and internship evaluation<\/td>Every term<\/td>Industry expectations and previous results<\/td>Internship Coordinator<\/td><\/tr>
    Entrepreneurship Engagement<\/td>Graduate surveys and alumni feedback<\/td>Annual<\/td>Graduate entrepreneurial participation and previous year results<\/td>Faculty \/ Program Head<\/td><\/tr>
    Further Studies<\/td>Alumni monitoring and graduate records<\/td>Annual<\/td>Postgraduate enrollment trends and institutional targets<\/td>Program Head<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Benchmarking and Continuous Improvement<\/h3>\n\n\n\n

    The BBA Program benchmarks graduate employability, entrepreneurship, and further studies against institutional targets, previous years’ graduate outcomes, employer expectations, accreditation standards, and comparable or higher-performing programs. The analysis of tracer study results and employer feedback enables the program to identify strengths and opportunities for enhancement in curriculum delivery, internship implementation, and student career preparation.<\/p>\n\n\n\n

    The results of monitoring and benchmarking activities are discussed during faculty and quality assurance meetings to formulate improvement plans and strengthen career support services, industry partnerships, entrepreneurial initiatives, and academic advising. These continuous improvement efforts ensure that the program remains responsive to industry trends, labor market demands, and graduates’ professional aspirations.<\/p>\n\n\n\n

    Evidence<\/strong><\/p>\n\n\n\n

    ID_Evidence<\/strong><\/strong><\/td>Name_Evidence<\/strong><\/strong><\/td><\/tr>
    8.2.1<\/td>Employment Data<\/a><\/td><\/tr>
    8.2.2<\/td>Employability Monitoring and Benchmarking<\/a><\/td><\/tr>
    8.2.3<\/td>Benchmarking for Continuous Improvement<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    8.3 Research and creative work output and activities carried out by the academic staff and students, are shown to be established, monitored, and benchmarked for improvement.<\/strong><\/p>\n\n\n\n

    Operational Result<\/strong><\/p>\n\n\n\n

    Performance<\/p>\n\n\n\n

    The Bachelor of Business Administration Program, in coordination with St. Teresa International University, establishes research and creative work outputs and activities for both academic staff and students. These outputs align with the program objectives, institutional research agenda, curriculum requirements, and the professional fields of International Business, Logistic Management, Tourism, and Hotel Management.<\/p>\n\n\n\n

    Research and creative activities are monitored through documentation, progress tracking, faculty and student accomplishment reports, research presentations, and institutional review processes. The results are used for benchmarking and continuous improvement of research productivity, quality, relevance, and stakeholder impact.<\/p>\n\n\n\n

    Research Outputs<\/h3>\n\n\n\n

    As part of the academic program requirements, all students enroll in a research course during their fourth year of study. The available research courses include:<\/p>\n\n\n\n