{"id":15354,"date":"2025-03-12T02:35:37","date_gmt":"2025-03-12T02:35:37","guid":{"rendered":"https:\/\/www.stic.ac.th\/qafs2425\/business\/?post_type=bba_program&#038;p=15354"},"modified":"2026-06-07T06:39:10","modified_gmt":"2026-06-07T06:39:10","slug":"%e0%b8%9a%e0%b8%97%e0%b8%aa%e0%b8%a3%e0%b8%b8%e0%b8%9b%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%ab%e0%b8%b2%e0%b8%a3","status":"publish","type":"bba_program","link":"https:\/\/qa.trsu.ac.th\/business\/?bba_program=%e0%b8%9a%e0%b8%97%e0%b8%aa%e0%b8%a3%e0%b8%b8%e0%b8%9b%e0%b8%9c%e0%b8%b9%e0%b9%89%e0%b8%9a%e0%b8%a3%e0%b8%b4%e0%b8%ab%e0%b8%b2%e0%b8%a3","title":{"rendered":"Executive Summary"},"content":{"rendered":"\n<p class=\"has-text-align-center has-pale-ocean-gradient-background has-background wp-block-paragraph\"><strong>Executive Summary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bachelor of Business Administration (BBA) programme at St Teresa International University was launched to address the growing demand for business professionals equipped with both theoretical knowledge and practical skills. Since its inception, the programme has evolved to offer three distinct specializations\u2014International Business, Logistics Management, and Tourism &amp; Hotel Management\u2014each aligned with emerging industry needs. In 2020, a comprehensive curriculum revision was implemented to align the programme with the Thai Qualifications Framework for Higher Education (TQF\u2010HEd) and AUN\u2010QA standards. This revision resulted in clearly articulated Programme Learning Outcomes (PLOs) across five domains, Moral &amp; Ethics; Knowledge; Cognitive Skills; Interpersonal Skills &amp; Responsibility; and Numerical &amp; Information Technology Skills, that reflect both national benchmarks and the university\u2019s mission to produce graduates recognized nationally and internationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The BBA\u2019s mission derives directly from the university\u2019s broader objectives: to produce graduates with high academic achievement and English\u2010language proficiency; to foster research and academic output of national and international standing; to support professional development in education, health, and language competency; to preserve Thai and global cultural heritage; and to uphold administrative excellence. Since the TQF\u20102 approval in 2020, the programme has maintained strong connections with more than 50 industry organizations, facilitating internships and applied research projects. Faculty development initiatives, including workshops on constructive alignment, assessment design, and TQF\u2010HEd compliance, have enhanced pedagogical quality. Investments in library resources, computer laboratories, and online learning platforms have further strengthened the learning environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of the 2025\u20132026 academic year, the BBA programme enrolls approximately students, distributed evenly across its three specializations. Regular faculty\u2013industry forums have informed minor curriculum adjustments, ensuring that course content remains relevant without necessitating entirely new offerings. The programme\u2019s robust internship partnerships continue to provide students with practical, industry\u2010based experiences that reinforce classroom learning and improve employability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key findings from the Self\u2010Assessment Report (SAR) indicate that the programme\u2019s PLOs are largely being met. Employer Satisfaction Survey results show graduates consistently achieving \u201cVery Good\u201d ratings (mean &gt; 4.0\/5.0) across all five PLO domains, particularly excelling in Numerical &amp; Information Technology Skills and Moral &amp; Ethics. Internship evaluations corroborate these findings, with supervisors rating student performance in technology application and professional conduct above 4.2\/5.0. Academic monitoring data reveal that over 95% of students maintain a semester GPA \u2265 2.0, and core course pass rates exceed 90%. Nonetheless, the SAR identifies areas for enhancement: English\u2010language proficiency remains a concern, as reflected in slightly lower employer ratings for communication skills in certain cohorts. In response, the programme has introduced targeted interventions, such as TOEIC practice sessions and professional communication seminars to address these gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, the SAR confirms that the BBA programme delivers on its mission of producing competent, ethically grounded, and industry\u2010ready graduates. Continued emphasis on data\u2010driven decision\u2010making, stakeholder engagement, and periodic curriculum realignment will ensure that the programme remains responsive to both national standards and global business trends.<\/p>\n","protected":false},"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15354","bba_program","type-bba_program","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/qa.trsu.ac.th\/business\/index.php?rest_route=\/wp\/v2\/bba_program\/15354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa.trsu.ac.th\/business\/index.php?rest_route=\/wp\/v2\/bba_program"}],"about":[{"href":"https:\/\/qa.trsu.ac.th\/business\/index.php?rest_route=\/wp\/v2\/types\/bba_program"}],"replies":[{"embeddable":true,"href":"https:\/\/qa.trsu.ac.th\/business\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15354"}],"wp:attachment":[{"href":"https:\/\/qa.trsu.ac.th\/business\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}