{"id":5688,"date":"2025-03-09T05:10:36","date_gmt":"2025-03-09T05:10:36","guid":{"rendered":"https:\/\/www.stic.ac.th\/qafs2425\/humanities-social-sciences\/?page_id=5688"},"modified":"2026-07-07T07:33:08","modified_gmt":"2026-07-07T07:33:08","slug":"%e0%b8%aa%e0%b9%88%e0%b8%a7%e0%b8%99%e0%b8%97%e0%b8%b5%e0%b9%88-3-%e0%b8%ad%e0%b8%87%e0%b8%84%e0%b9%8c%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b8%81%e0%b8%ad%e0%b8%9a%e0%b8%97%e0%b8%b5%e0%b9%88-3-%e0%b8%a5","status":"publish","type":"page","link":"https:\/\/qa.trsu.ac.th\/humanities-social-sciences\/?page_id=5688","title":{"rendered":"\u0e2a\u0e48\u0e27\u0e19\u0e17\u0e35\u0e48 3 \u0e2d\u0e07\u0e04\u0e4c\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e17\u0e35\u0e48 3 \u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 (Criteria 3.1 \u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 (Customer Expectations))"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Criteria 3.1 \u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e27\u0e31\u0e07\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32 (Customer Expectations)<\/strong><\/p>\n\n\n\n

Requirements<\/strong><\/p>\n\n\n\n

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Quality level assessment<\/strong><\/p>\n\n\n\n

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Result<\/strong> 3.1<\/strong><\/p>\n\n\n\n

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.The Faculty establishes processes to listen to the voices of current students and other customer groups. The gathered data regarding their needs and expectations is utilized to design and improve operations across the Faculty\u2019s primary missions: education, research, and academic\/community services. Additionally, this process monitors the ongoing quality of these three core missions.<\/p>\n\n\n\n

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The comprehensive Voice of the Customer (VoC) process is structured as follows:<\/p>\n\n\n\n

1.Segment Stakeholders:<\/strong> Define student groups, other customer segments, and relevant stakeholders:<\/p>\n\n\n\n

2.Identify Information Needs: <\/strong>Determine the specific information, insights, and data requirements needed from each targeted group.<\/p>\n\n\n\n

3.Assign Accountability: <\/strong>Appoint responsible personnel or teams to oversee data collection for each respective customer and stakeholder segment.<\/p>\n\n\n\n

4.Deploy Listening Methods: <\/strong>Establish both formal and informal channels to gather feedback:<\/p>\n\n\n\n

5.Analyze Data & Implement Improvements: <\/strong>Analyze the gathered data and establish guidelines for applying these insights to meet user needs or make operational improvements.<\/p>\n\n\n\n

Example: Utilizing student satisfaction evaluations regarding teaching performance to actively improve instructional methods in the subsequent semester or academic year.<\/p>\n\n\n\n

6.Monitor, Evaluate, & Refine: <\/strong>Track operational outcomes and regularly review the listening process itself. If a particular method proves ineffective or fails to yield actionable information, the process, tools, or communication channels will be adjusted or replaced to maximize the efficiency of the VoC system.
<\/strong><\/p>\n\n\n\n

Customers\/<\/strong> Stakeholders<\/strong><\/td>Procedure<\/strong><\/td>Tool<\/strong><\/td>Time<\/strong><\/td>Information Deployment<\/strong><\/td><\/tr><\/thead>
Educational Management<\/strong><\/td><\/tr>
Current students<\/td>– Program chairs and advisors  meet and talk with students – Students evaluate lecturers, themselves, and faculty management. <\/td>– Questionnaires – Interview – Meeting<\/td>– Weekly meetings    – At the end of  the academic year<\/td>– Improve curriculum, teaching and learning – Create extracurricular activities – Coordinate with the University Administration Division to improve and develop central facilities. <\/td><\/tr>
Prospective Students<\/td>\u2013 Publicize both programs via the Faculty website and webpage, and the University\u2019s public relations team.<\/td>– Brochure – PowerPoint – Faculty website, Facebook<\/td>Continuously<\/td>– Develop and improve communication channels with target customers – Provide the information of the Faculty and the two curricula<\/td><\/tr>
– Graduates – Alumni<\/td>– Ask for their opinions using a  set of questionnaires via  Google form – Interview<\/td>– Questionnaire – Line group – Telephone<\/td>– Once a year      – At graduates\u2019  available time<\/td>– Improving curriculum, and teaching and learning \u2013 Creating cooperation and networks  for  current students\u2019 internships – Provide current students with real-world work experiences<\/td><\/tr>
Graduate users<\/td>– Ask for their opinions using a  set of questionnaires via Google form  – Interview<\/td>– Questionnaire – Telephone – Meeting in person<\/td>– Once at the end of the academic year – On an urgent occasion<\/td>– Improving curriculum, and teaching and learning – Creating cooperation and networks  for  current students\u2019 internships<\/td><\/tr>
Research<\/strong><\/td><\/tr>
Current students<\/td>– Ask for the opinion regarding the lecturer teaching the course on business research. – Interview the students – Evaluate written research paper <\/td>– Interviews    – Questionnaire<\/td>– During the semester  <\/td>– Improve the course on business research  – Allocate proper lecturers – Students\u2019 research papers published and disseminated <\/td><\/tr>
Faculty members<\/td>– Survey their needs for  research production – Survey their needs for research publications<\/td>– Interviews    – Meeting<\/td>– Along the semesters<\/td>– Improve the research support System – Seek research funding sources  – Provide help on the research production process for novices<\/td><\/tr>
Research collaborators<\/td>– Ask for their collaboration – Ask about their research needs<\/td>– Need Survey  – Evaluation form for research results deployment  – Study policy for collaborative research<\/td>– At the beginning  of the academic  year<\/td>– Improve the research support  system<\/td><\/tr>
Academic\/Community Service<\/strong><\/td><\/tr>
Current students<\/td>– Ask for their participation<\/td>– Advising hours – Personal meeting<\/td>– Before  launching the  services<\/td>– Improve students\u2019 soft skills – Students transfer the learned knowledge into practice.<\/td><\/tr>
Faculty members<\/td>– Ask for their participation – Ask for their knowledge  contribution<\/td>– Faculty meeting – Personal talk<\/td>–  At the  beginning of the  first semester<\/td>– Research conduction and publication<\/td><\/tr>
Target communities<\/td>– Ask about the needs of the communities – Survey satisfaction using questionnaires – Knowledge deployment questionnaire  <\/td>– Meeting with the  communities – Visiting  academic \/community  service sites <\/td>At the beginning  of the semester<\/td>– Improve the quality of the services – Create benefits for communities. – Strengthen relationships between the communities and the University. – Create academic services and activities that support community development<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n


<\/strong><\/p>\n\n\n\n

\u0e2b\u0e25\u0e31\u0e01\u0e10\u0e32\u0e19<\/strong><\/p>\n\n\n\n

\u0e23\u0e2b\u0e31\u0e2a\u0e2b\u0e25\u0e31\u0e01\u0e10\u0e32\u0e19<\/strong><\/strong><\/td>\u0e0a\u0e37\u0e48\u0e2d\u0e2b\u0e25\u0e31\u0e01\u0e10\u0e32\u0e19(\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e41\u0e19\u0e1a\u0e25\u0e34\u0e49\u0e07\u0e04\u0e4c)<\/strong><\/strong><\/td><\/tr>
3.1.1 (1) -1<\/td>\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e17\u0e35\u0e48\u0e21\u0e35\u0e15\u0e48\u0e2d\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23<\/a><\/td><\/tr>
3.1.1 (1) -2<\/td>\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e36\u0e07\u0e1e\u0e2d\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e1a\u0e31\u0e13\u0e11\u0e34\u0e15<\/a><\/td><\/tr>
3.1.1 (1) -3<\/td>\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19 \u201c\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e2d\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c\u201d<\/a><\/td><\/tr>
3.1.1 (1) -4<\/td>\u0e41\u0e1c\u0e48\u0e19\u0e1e\u0e31\u0e1a\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23<\/a><\/td><\/tr>
3.1.1 (1) -5<\/td>PowerPoint \u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23<\/a><\/td><\/tr>
3.1.1 (1) -6<\/td>\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e17\u0e32\u0e07\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e02\u0e2d\u0e07\u0e2d\u0e32\u0e08\u0e32\u0e23\u0e22\u0e4c<\/a><\/td><\/tr>
3.1.1 (1) -7<\/td>\u0e07\u0e32\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e28\u0e36\u0e01\u0e29\u0e32\u0e0a\u0e31\u0e49\u0e19\u0e1b\u0e35\u0e17\u0e35\u0e48 4<\/a><\/td><\/tr>
3.1.1 (1) -8<\/td>\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23 HuSo \u0e2a\u0e39\u0e48\u0e0a\u0e38\u0e21\u0e0a\u0e19 (HS 27)<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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To expand its reach beyond current students and customers, the Faculty identifies new segments of potential students and customers. This initiative, with various partners, has classified potential stakeholders into two categories:<\/p>\n\n\n\n