Executive Summary
The Bachelor of Business Administration (BBA) programme at St Teresa International University was launched to address the growing demand for business professionals equipped with both theoretical knowledge and practical skills. Since its inception, the programme has evolved to offer three distinct specializations—International Business, Logistics Management, and Tourism & Hotel Management—each aligned with emerging industry needs. In 2020, a comprehensive curriculum revision was implemented to align the programme with the Thai Qualifications Framework for Higher Education (TQF‐HEd) and AUN‐QA standards. This revision resulted in clearly articulated Programme Learning Outcomes (PLOs) across five domains, Moral & Ethics; Knowledge; Cognitive Skills; Interpersonal Skills & Responsibility; and Numerical & Information Technology Skills, that reflect both national benchmarks and the university’s mission to produce graduates recognized nationally and internationally.
The BBA’s mission derives directly from the university’s broader objectives: to produce graduates with high academic achievement and English‐language proficiency; to foster research and academic output of national and international standing; to support professional development in education, health, and language competency; to preserve Thai and global cultural heritage; and to uphold administrative excellence. Since the TQF‐2 approval in 2020, the programme has maintained strong connections with more than 50 industry organizations, facilitating internships and applied research projects. Faculty development initiatives, including workshops on constructive alignment, assessment design, and TQF‐HEd compliance, have enhanced pedagogical quality. Investments in library resources, computer laboratories, and online learning platforms have further strengthened the learning environment.
As of the 2025–2026 academic year, the BBA programme enrolls approximately students, distributed evenly across its three specializations. Regular faculty–industry forums have informed minor curriculum adjustments, ensuring that course content remains relevant without necessitating entirely new offerings. The programme’s robust internship partnerships continue to provide students with practical, industry‐based experiences that reinforce classroom learning and improve employability.
Key findings from the Self‐Assessment Report (SAR) indicate that the programme’s PLOs are largely being met. Employer Satisfaction Survey results show graduates consistently achieving “Very Good” ratings (mean > 4.0/5.0) across all five PLO domains, particularly excelling in Numerical & Information Technology Skills and Moral & Ethics. Internship evaluations corroborate these findings, with supervisors rating student performance in technology application and professional conduct above 4.2/5.0. Academic monitoring data reveal that over 95% of students maintain a semester GPA ≥ 2.0, and core course pass rates exceed 90%. Nonetheless, the SAR identifies areas for enhancement: English‐language proficiency remains a concern, as reflected in slightly lower employer ratings for communication skills in certain cohorts. In response, the programme has introduced targeted interventions, such as TOEIC practice sessions and professional communication seminars to address these gaps.
Overall, the SAR confirms that the BBA programme delivers on its mission of producing competent, ethically grounded, and industry‐ready graduates. Continued emphasis on data‐driven decision‐making, stakeholder engagement, and periodic curriculum realignment will ensure that the programme remains responsive to both national standards and global business trends.