Common Data Set
1.1 History of the Program
The Bachelor of Business Administration (BBA) International Programme of the Faculty of Business Administration at St Teresa International University (STIC) was established in 2001, reflecting the Faculty’s long-standing commitment to providing internationally oriented business education serving Thailand, the Asia-Pacific region, and the global community. The programme is a four-year undergraduate degree requiring the completion of 120 credits.
The BBA International Programme prepares graduates across three specialisations:
- International Business
- Logistics Management
- Tourism and Hotel Management
The programme is designed in recognition of the accelerating pace of digital transformation and globalisation, both of which significantly influence national and regional competitiveness. Graduates are expected to possess core competencies encompassing business knowledge, analytical and professional skills, ethical conduct, and a service-oriented outlook that reflects Thai cultural values while meeting international standards.
The curriculum provides students with a comprehensive grounding in business concepts, theories, and models, with an emphasis on their application to real-world contexts across the three specialisation areas. Instruction is delivered by qualified academic staff with international experience, complemented by industry-integrated learning activities including structured internships, company visits, industry forums, guest speaker sessions, and international conferences and webinars.
Specialisation: International Business The International Business specialisation equips students with knowledge of global trade dynamics, international finance and banking, cross-border business management, and the strategies employed by multinational corporations in navigating political, legal, economic, social, and financial challenges. Graduates are prepared for careers as international trade specialists, business development executives, export-import coordinators, foreign investment analysts, multinational corporation managers, international marketing professionals, and entrepreneurs in globally oriented enterprises.
Specialisation: Logistics Management The Logistics Management specialisation provides students with expertise in logistics and supply chain management, procurement, transportation and distribution, inventory and warehouse management, multimodal transportation, shipping operations, and international trade management. Graduates are prepared for careers as logistics and supply chain coordinators, procurement specialists, demand and inventory planners, operations professionals, business development executives, transportation and distribution managers, and sourcing professionals across a wide range of industries.
Specialisation: Tourism and Hotel Management The Tourism and Hotel Management specialisation develops students’ competencies in hospitality operations, tourism marketing, food and beverage management, front office operations, tour business management, and consumer behaviour in tourism contexts. Graduates are prepared for careers in hotel and resort management, spa operations, MICE (Meetings, Incentives, Conferences, and Exhibitions) management, restaurant and food service operations, inbound and outbound tour operations, travel agency management, cruise line operations, tour guiding, and travel entrepreneurship.
The programme’s curriculum is aligned with the 13 Programme Learning Outcomes (PLOs) introduced in the Revised Curriculum B.E. 2568 (2025), spanning four outcome domains: Knowledge, Skills, Ethics, and Character. These PLOs reflect the Thai Higher Education Standards B.E. 2565 (2022) and the university’s mission to produce graduates recognised at both national and international levels.
1.2 Current Curriculum
At present, the Bachelor of Business Administration program implements two curricula concurrently.
- หลักสูตรบริหารธุรกิจบัณฑิต (หลักสูตรนานาชาติ/หลักสูตรปรับปรุง พ.ศ.2563) Bachelor of Business Administration Program (International Program/Revised Curriculum 2020). This is followed by the Year 3 and Year 4 students.
- หลักสูตรบริหารธุรกิจบัณฑิต (หลักสูตรนานาชาติ/หลักสูตรปรับปรุง พ.ศ.2568) Bachelor of Business Administration Program (International Program/Revised Curriculum 2025). This is followed by Year 1 and Year 2 students.
The 2025 curriculum represents a significant development, incorporating revised Programme Learning Outcomes, updated course offerings, and strengthened alignment with AUN-QA Version 4.0 quality criteria. Full transition to the 2025 curriculum across all year levels is expected by Academic Year 2027–2028 (B.E. 2570–2571).
1.3 History of Program Chair Changes
| Instructors Responsible for a Curriculum (as per TQF 2) | Instructors Responsible for a Curriculum (Current Year) |
| 1. Mr. Prachuab Trinikorn | 1. Mr.Prachuab Trinikorn |
| 2. Dr. Lily Grace N. Orcino | 2. Dr. Lily Grace N. Orcino |
| 3. Ms. Arunwaratchaya Bayolsineesayom | 3. Ms. Arunwaratchaya Bayolsineesayom |
| 4. Mr. R. Hazanel Rashid Khan | 4. Mr. R. Hazanel Rashid Khan |
| 5. Ms.Warairat Sompong | 5. Ms.Warairat Sompong |
| 6. Dr. Juan Rodrigo B. Del Villar | 6. Dr. Juan Rodrigo B. Del Villar |
| 7. Mr. Amarjeet Singh Mastana | 7. Mr.Amarjeet Singh Mastana |
| 8. Ms. Apichaya Chuepan | 8. Ms. Apichaya Chuepan |
| 9. Mr. Tiwari Abhishek | 9. Ms. Kanitpirom Wattanasan |
Professor (9) Ms. Kanitpirom Wattanasan Approved by MHESI on 02/09/2567 (Reference: CHE-CO System)
2. Student Enrollment
Total current enrolment (Academic Year 2569 / 2025–2026): 71 students
| Year Level | Academic Year | ||||
| 2566 (2023–24) | 2567 (2024–25) | 2568 (2025–26) | 2569 (2026–27) | Total | |
| 1 | IB = 6 LG = 10 TH = 4 Total = 20 | IB = 11 LG = 2 TH = 7 Total = 20 | IB = 7 LG = 3 TH = 8 Total =18 | IB = 7 LG = 1 TH = 9 Total =17 | 75 |
| 2 | IB = 2 LG = 2 TH = 0 Total = 4 | IB = 6 LG = 9 TH = 3 Total = 18 | IB = 11 LG = 2 TH = 7 Total =20 | IB = 7 LG = 3 TH = 8 Total =18 | 60 |
| 3 | IB = 2 LG = 6 TH = 2 Total = 10 | IB = 2 LG = 2 TH = 0 Total = 4 | IB = 6 LG = 9 TH = 3 Total = 18 | IB = 10 LG = 1 TH = 7 Total =18 | 50 |
| 4 | IB = 16 LG = 11 TH = 10 Total = 37 | IB = 2 LG = 5 TH = 2 Total = 9 | IB = 2 LG = 2 TH = 0 Total = 4 | IB = 6 LG = 9 TH = 3 Total =18 | 68 |
| Total | 71 | 51 | 60 | 71 | 253 |
Enrolment Trend : Total enrolment declined from 71 students in AY 2566 to 51 students in AY 2567, before recovering to 60 students in AY 2568 and returning to 71 students in AY 2569. The temporary decline in AY 2567 is attributable to a smaller-than-usual Year 1 intake in that cycle, partly reflecting broader post-pandemic trends in international programme enrolment across Thai higher education institutions. The recovery in subsequent years indicates renewed student interest, supported by the programme’s curriculum revision and strengthened industry partnerships. Enrolment across the three specialisations remains distributed, with Tourism and Hotel Management and International Business consistently accounting for the majority of students. The programme monitors annual intake figures and engages in targeted outreach and recruitment activities to maintain sustainable enrolment levels.
3. Graduation Statistics
| Academic Year | Admitted Students | Graduated Students | Dropped Out/Disqualified Students (Cumulative as of 2025) | |||
| 2022 | 2023 | 2024 | 2025 | |||
| 2020 | IB = 16 LG = 11 TH = 10 Total = 37 | IB = 0 LG = 0 TH = 0 Total = 0 | IB = 13 LG = 8 TH = 8 Total = 29 | IB = 2 LG = 3 TH = 2 Total = 7 | IB = 0 LG = 0 TH = 0 Total = 0 | |
| 2021 | IB = 2 LG = 5 TH= 2 Total = 9 | IB = 0 LG = 0 TH = 0 Total = 0 | IB = 0 LG = 0 TH = 0 Total = 0 | IB = 2 LG = 5 TH = 1 Total = 8 | IB = 0 LG = 1 TH = 1 Total = 2 | |
| 2022 | IB = 24 LG = 15 TH = 5 Total = 44 | IB = 0 LG = 0 TH = 0 Total = 0 | IB = 0 LG = 0 TH = 0 Total = 0 | IB =0 LG = 0 TH = 0 Total = 0 | IB = 2 LG = 1 TH = 0 Total = 3 | |
| 2023-2024 | 2024-2025 | 2025-2026 | |
| International Business | 15 | 3 | 2 |
| Logistics Management | 11 | 7 | 1 |
| Tourism and Hotel | 12 | 4 | 1 |
4. Employment Status
Employment and Career Status within One Year (Undergraduate Program).
| Item | Quantity |
| 1. Total number of graduates | 14 |
| 2. Graduates who responded to employment surveys | 13 |
| 3. Graduates employed within one year (excluding self-employed) | 12 |
| 4. Self-employed graduates | – |
| 5. Graduates employed before enrollment | – |
| 6. Graduates pursuing postgraduate studies | – |
| 7. Average monthly salary or income of employed/self-employed graduates | 18.600 |
| 8. Employer satisfaction rating of graduates (TQF framework, 5-point scale) | 4.42 |
| 9. Graduates owning established businesses with steady income | – |
| 10. Graduates who entered monastic life | – |
| 11. Graduates enlisted for military service | – |
Note: Evidence
5. Student Achievements
5.1 National-Level Awards
Ms. Jira Holim qualified for the semi-final of the SDG Future Beyond 2023 Youth Public Speaking Competition, Her Royal Highness Princess Maha Chakri Sirindhorn on November 10, 2025. This event is organized in collaboration with the Faculty of Humanities and Social Sciences and the Student Development Division at Suan Dusit University. In partnership with the Center for Geosocial and Cultural Research for Sustainable Development and the International Relations Program, Faculty of Political Science and Public Administration, Walailak University.
Note: Evidence
Ms. Natthawalun Thongboot participated in the Smoke-Free University Project seminar in Hua Hin, focusing on conventional cigarettes, e-cigarettes, and tobacco products. She also engaged in the “Check for Start-Up Smoke-Free University” initiative. She contributed to a brainstorming session to design activities that promote a smoke-free campus and reduce student smoking.
Note: Evidence
5.2 Published Works in Journals/Databases
Authors: Vissarut Udomdet, Jessada Dechmak, Panatda Supaporn
Journal: Academic Journal Phranakhon Rajabhat University
Date: 2025-12-29